He stressed that his interest was personal, not Apple-related.

Apple CEO Tim Cook attended The New York Times’ DealBook conference virtually this morning. In an interview, Cook was asked by Andrew Ross Sorkin whether or not he owns any of the current mainstream cryptocurrencies, particularly Bitcoin and Ethereum.

“I do. I think it’s reasonable to own it as part of a diversified portfolio,” Cook said, quickly adding that “I’m not giving anyone investment advice by the way.”

Cook confessed that he had been interested in cryptocurrencies for a while now and had begun doing research and making investments on his own time. He did stress, however, that his interest is purely of a personal nature, with no relation to his position as CEO of Apple. When asked if Apple would ever consider accepting crypto payments for its products and services, he dismissed the notion.

“I wouldn’t go invest in crypto, not because I wouldn’t invest my own money, but because I don’t think people buy Apple stock to get exposure to crypto,” Cook said.

Despite Cook’s efforts to keep this reveal low-key, as is often the case, the realization that a famous person in the tech industry invests in crpyto has sparked greater interest. Bitcoin and Ethereum are already in the midst of a multi-day rally, with both hitting record-high values this morning, and Cook’s confessed interest has only brought about greater attention from fledgling investors.