With the new year, many new rules have rolled in, especially with regards to social networking sites like Facebook.
The multi-billion dollar company has announced that it is eradicating “deepfake” content and online campaigns that are spreading misinformation.
Facebook’s new ban is taking a strike at deepfake videos, which are videos that have been edited and manipulated to appear as though someone is saying words that they, in fact, didn’t say.
Facebook says it won’t ban all deepfake videos, like the ones that are specifically meant for comedy or satire.
Facebook’s Vice President of Global Policy Management, Monika Bickert, said in a blog post, “While these videos are still rare on the internet, they present a significant challenge for our industry and society as their use increases.”
Facebook specifically laid out the criteria for banning the deepfake videos:
“It has been edited or synthesized – beyond adjustments for clarity or quality – in ways that aren’t apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say.”
“It is the product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video, making it appear to be authentic.”