Target is the latest retailer to send workers to school.

Earlier in the week, big-box retailer Target announced an attractive new perk to encourage current workers and entice new ones to apply: free college. Starting this coming fall, Target will begin covering tuition, fees, and textbook costs in full for any part-time and full-time employees who pursue qualifying undergraduate degrees, provided they do so at one of the 40 educational institutions that have partnered with Target for this endeavor. While graduate degrees won’t be covered in full, Target will provide up to $10,000 yearly in financial assistance to anyone pursuing a Master’s degree, again as long as it’s at one of their partnered institutions.

This program won’t have any kind of probationary period; the moment someone is hired at a Target location, they will be eligible for college assistance. As for the degrees that are covered, Target will assist with 250 different degree programs focused primarily on business, management, information technology, and computer science, to name a few. Target will only cover these 250 degrees in full; if an employee wants to pursue a degree outside of that list, Target will only provide a flat $5,250 assistance.

Target is planning on developing this program further over the next few years via a $200 million investment. The program is a tag-team pursuit alongside Guild Education, which manages corporate assistance programs all over the country. Speaking of which, Target is the latest major retailer to begin offering such a program, with other notable businesses including Walmart, Starbucks, and Chipotle. As the labor market becomes more competitive and retail jobs become less attractive in the pandemic age, major retailers are pulling out the stops to get and keep employees on payroll.