Despite the film’s recent theater debut, Onward will be available for digital purchase.
Disney and Pixar’s newest animated feature film, Onward, released in theaters two weeks ago on Friday, March 6. However, due to mounting fears about the coronavirus, movie theaters around the world are sitting empty. Because of this, Onward‘s opening numbers have been lackluster compared to previous Disney/Pixar releases. To combat this drought, as well as in a show of good faith for those self-isolating, Disney will be making Onward available for digital purchase and streaming through Amazon today, March 20, at 5:00 p.m PDT/8:00 p.m. EDT. Additionally, Onward will be available for streaming through Disney+ starting April 3.
The film’s director, director Dan Scanlon, as well as the producer, Kori Rae, explained the decision in a press release. “While we’re looking forward to audiences enjoying our films on the big screen again soon, given the current circumstances, we are pleased to release this fun, adventurous film to digital platforms early for audiences to enjoy from the comfort of their homes,” they said.
Onward joins several other films, including Birds of Prey, Bloodshot, and Emma, that are making their way to digital storefronts despite only recently premiering in theaters. Another animated picture, Trolls World Tour, will be made available digitally on April 10, which is when it was originally supposed to begin playing in theaters.
Hopefully, online purchase options will make up some of Disney’s lost theater revenue, especially considering several of their in-progress projects, like the live-action remake of Mulan, have been indefinitely delayed due to the coronavirus.